From 5 to 9 February a sales drive took place in Britain in which RBTKAN (Regional Bureau for Tourism Arnhem Nijmegen) and Crossroads Brabant ’40-’45 Foundation visited a large number of WW2 Battlefield tour operators. This joint promotion trip was held in the context of the activities that will take place in 2019 and 2020 when we will commemorate 75 years of freedom in Europe.
Most specialised travel organisations already offer an extensive range of tours to various WW1 and WW2 locations in Europe. The initiative behind this promotional tour was to interest the British tour operators who were visited in WW2 locations in Gelderland and Brabant, such as the War Museum in Overloon, the Wings of Liberation Museum in Best, the stories related to 18 September in Eindhoven, the ‘Battle of the Schelde’ near Bergen op Zoom, the General Maczek Memorial in Breda and Kamp Vught National Monument, so they can include them in their tour portfolio. Travel organisations visited included Leger Holidays, Norman Allen Group, Kuoni Group, Trafalgar, Shearings and Insight Vacations.