At Brabant Remembers we want to appeal to as wide a target group as possible in 2019 and 2020. The target groups that are not easy to reach at the moment include families with children, culture lovers and coach companies. To achieve this we have formed a collaboration with the culture marketing organisation Artifex to combine our ideas actively. Artifex has been developing its unique cultural programmes with much dedication for more than 25 years. They do this in the form of readers’ offers for groups of art and culture lovers. They cooperate with cultural and heritage establishments that bring the programme to the attention of the appropriate public. They achieve this partly by maintaining a database of culture lovers and by facilitating a cultural agenda in the Netherlands (CultureleAgenda.nl). In addition, they develop special readers’ offers for media partners and develop tailor-made programmes for their business partners. Artifex works in close cooperation with larger partners, such as the Dutch Museum Association and the Spoor (Rails)magazine from Netherlands Railways, who make use of the unique selection that has been developed by Artifex.
